Emerlilly Digital
Full service digital marketing for
education and family brands
Your brand story, shaped by the very people you want to reach
As a a team of former teachers, practitioners, and above all, parents, we know your audience inside out - because we've been them. We know our KPIs as well as we do our MATs , our content as well as our car seats. You can trust that we'll make your marketing worthwhile, because we know what's worth doing.
Social Media Marketing
We help education and family brands build strong communities and stay top of mind with smart, engaging content. From strategy to scheduling, we manage your socials so you can focus on your ongoing story.
PPC & Paid Social
We create paid campaigns that actually convert schools and parents. We craft focused targeting, clear messaging, and strong ROI - because data tells a story too. Whether it’s Google Ads or Meta, we make every click count.
Influencer Marketing
We connect your brand with trusted voices who speak directly to schools, parents and educators. From micro to macro, we manage the outreach, briefs, and reporting - all aligned to your goals.
Content Marketing
Blogs, guides, case studies, and more - we use carefully crafted language with a healthy dose of SEO to offer valuable content to your audience, situating you as an expert in your field (and making sure your folk can find you).
Marketing Strategy
Any teacher knows your long term plan is just as important as your short term. We work alongside you to build a clear marketing strategy based on your values, audience, and goals. No last minute worksheets here!
Email Marketing
We design, write and construct email campaigns that nurture your audience and stay away from the junk box. From welcome sequences to newsletters, we keep your audience engaged and growing in your brand's story.
Web Design
We build beautiful, user-friendly websites that work for schools, educators, and family brands. Designed with accessibility and purpose in mind - no templates, just thoughtful, creative designs.
Brand Design
We help you be unmistakably you. From messaging frameworks to tone of voice guides and design, we make sure every word meets your customer where they are, because we've been front of the class, too.
FAQs
Do you only work with education businesses?
We specialise in working with EdTechs, educational publishers, family brands and education brands because we've lived in that world, and know what actually works. While eduction and family brands are our focus and our passion, we are happy to talk to anyone and find ways to help!
What kind of results can I expect?
We focus on meaningful outcomes - not vanity metrics. That could mean more sign ups, purchases, better engagement, stronger brand awareness, or more qualified leads. We set goals like we do attainment targets - with purpose, with heart.
Do you offer one-off projects or just retainers?
We offer both. Some clients come to us for a new website or a strategy sprint; others work with us month-to-month for ongoing support with content, campaigns, or social. We’ll help you figure out what fits.
How involved do I need to be?
As involved as you like. Some clients like to have a collaborative relationship with us, while others prefer us to take things off their hands completely. We always keep you in the loop and make it easy to review, approve, and give feedback.
Can you help define our brand from scratch?
Absolutely. Whether you’re starting out or evolving your positioning, we can help shape your brand identity, tone of voice, messaging, and visual direction, always with your audience in mind.
What platforms do you work with?
You name the platform, we've used it. We listen to your brands story and goals, and help you work out what suits best. Found something we've not worked with yet? We always love a challenge.
How do you measure success?
We use clear KPIs and realistic goals based on how stakeholders in the family and education sectors actually behave. Every service includes reporting and insights so you know what’s working, what’s not, and what’s next.
Can you train our internal team?
Yes - we offer training and workshops for teams who want to build internal marketing skills, when you want to upskill your in house team. From tone of voice to content planning to social media, we can tailor sessions to your needs.
